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Reunion: Reunion Island celebrates tourism!

L’Association des Iupiens des Mascareignes (AIM) and the l’Île de La Réunion Tourisme (IRT) unite once again with the l’Institut d’Administration des Entreprises (IAE) to organise the 5th edition of the tourism Festival. This event which takes place in the context of the activity of university training in the tourism, aims to promote tourism with local clients and external visitors to the island. The feast of tourism 2014 enjoys the support of the Regional Council of Reunion, of the European Union, the IUP tourism, and the University of Reunion.

This year, the tourism Festival is sponsored by Laurence Roustandjee (Ambassador of honour of Reunion, actress, host, singer, columnist and presenter) and Gonzaga (Gonzague TV, 18 million videos views and close to 237.600 fans on Facebook).
The event takes place from 2 to 6 April 2014 on the island of Reunion, throughout the five inter-communes territories of Reunion.
The tourism Festival is an opportunity to highlight the different actors of the sector and show their specificities. The aim is also to create a privileged and friendly moment allowing the Reunionese population and tourists to learn more about the island and its attractions. Finally, this event is intended to reinvigorate a tourist period hollow by creating a sustainable annual event.
Previous editions have allowed to highlight five thematic umbrella and representative of the specifics of Reunion:
- Volcanic
- Oceanic
- Culinary
- Botany
- Cultural
These five aspects will be reflected in the activities offered on the theme "totems Reunion". This will allow tourism professionals of the island (hosts, restaurateurs, carriers, animators, ...) to identify the most symbolic representation of their industry and to share with the entire customers.
Many activities will be offered, including an academic conference, a festival of e-clip, culinary events, a gala, a giant picnic and much more. The different animations will take place at various hours, from 8:30 to 0:00 or until dawn.
On this occasion, a video clip will be shot on the song "Happy" by Pharell Williams in emblematic places of Reunion(Anse des cascades, Plaine des Sables, forêt de cryptomerias de la route du volcan, Jardin de l’Etat, plage de l’Ermitage).
The animations will be in 14 different cities on more than twenty sites:
Campus du Moufia
Musée Léon Dierx
Airport of Reunion Rolland Garros
Le comptoir de Mélissa
Sentier littoral Est
Coulée de 2004
Pentes du volcan
Airport of Pierrefonds
Espace " Îles Vanille "
Espace Salahin – Ravine Blanche
Port de plaisance
La Saga du Rhum
Marché forain
Hôtel Les créoles
Cubana Club
Plaine des cafres
Les hauts et le volcan
Village artisanal
Jardin de l’office de tourisme
Office de tourisme
Phare de Sainte-Suzanne
Conservatoire Botanique National de Mascarin


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