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Reunion: IRT launches a communication campaign on the network of the Group Karavel

The (Ile de La Réunion Tourisme) sets up a communication campaign in partnership with the French tour operator Karavel. This campaign takes place on different complementary distribution channels, offline and online, for a hearing optimised the market of France.

The campaign conducted by the IRT covers three websites of the Group Karavel: Promovacances and from cheap, two powerful and public brands, and a world that caters to a clientele of wealthy socio-professional category.
Mini sites dedicated to the Reunion destination have been designed and are accessible to the public since February 21, 2014 until April 3. The objective is to use the powerful hearing and affinity of the three sites and thus ensure high visibility online to the island on the french market. These sites contain a full dress in the colours of the IRT. Integrated newsletters headbands and banners reinforce communication developed with Karavel strategy.
A campaign of travel agencies is also provided in the course of the year 2014. The POS will be arranged in agencies for a setting in front of the destination. A composite decal of special offers on Reunion Island accompanied by a video broadcast on the screens of the agencies will complement the communication campaign thereafter.
 Note that from 25 March to 1 April 2014, the communication campaign will extend to flash sales on the site  of Club Privé Vacances.


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