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Madagascar: Malagasy Litchi has conquered Europe

Madagascar: Malagasy Litchi has conquered Europe
The litchis in Madagascar industry see a rosy future.

With lower prices displayed allowing to penetrate widely large retail chains, the juicy red fruit hull has made an outstanding season on the export markets in Europe.

Good performances which welcome the leaders of the sector, as relates

"This is our best campaign since five years", says proudly Narson Rafidimanana, president of the Group of exporters in Madagascar. Even Germany, one of Europe's most difficult markets in terms of demand on the quality of the products has been seduced by the Madagascan litchis.

"Three years ago, the Germany returned the litchis in Madagascar. However, this market absorbs 30% to 40% of our products. Last year, a small amount was sold, but, this year, the return is guaranteed", says Narson Rafidimanana.

Antso Rajaona

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