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The communication campaign of Reunion Island, award-winning by the German public



The IMAS institute in Munich, which tests the effectiveness of advertising and displays in Germany to the general public, has just published the ranking of the month of October 2013. The communication campaign of Reunion Island is in 7th position for its cooperation with the "Weg.de" portal display.


The professional press Werben und Verkaufen reveals the results of the latest monthly survey by the IMAS Institute, about the impact of the campaigns with the German public.
 
Result, Reunion Island Tourism is found in the top 10 of this ranking, precisely in 7th position.
 
The IMAS Institute is part of the most renowned market research offices of Europe whose projects and studies are regularly published in the press.

Produced by the IRT (Reunion island tourism) and the Comeo agency, this communication campaign, which has been on 22 October last and this until December 12, includes 800 displays plastered strategically (underground stations, high-traffic locations,...) in the cities of Frankfurt, Munich, Düsseldorf and Stuttgart.
 
These cities are classified among the seven largest cities in Germany and see every day thousands of people along their streets.

This poster campaign was added to the partnership with Weg.de, site of stay reservation online, with the release of teasers and banners on the portal of the site as well as sending a newsletter to nearly one million subscribers.
 
Note that Weg.de boasts one of the largest offers of trips on the European market.
 
This Web site brings together a hundred tour operators, over 750 airlines and more than 140,000 hotels around the world.   

Source: actu.reunion.fr



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