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Signature of an MOU on sustainable tourism




Ulrich ANDRIANTIANA, Minister of the MMTP and Arancha GONZALEZ, Executive Director of ITC
Ulrich ANDRIANTIANA, Minister of the MMTP and Arancha GONZALEZ, Executive Director of ITC
The Malagasy Ministry of Transport, Tourism and Meteorology(MTTM) have signed a MOU on the development of an inclusive and sustainable tourism project with the International Trade Center (ITC).

The partnership is based on three points:

- Madagascar’s branding
- Strengthening of tourism structures,
- Development of  “backward linkages” between tourism, agriculture and handicraft. A pilot experiment will be undertaken on a site chosen by the Minister.

The project formulation will be achieved by ITC together with MTTM in Antananarivo. 






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