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Madagascar wants to entice U.S. tourists

On the 255.942 foreign tourists welcomed in Madagascar in 2012, only 2% are American travellers for about 60% of French visitors.
"American tourists are great lovers of nature and Malagasy sites which are characterised by their rugged beauty correspond to their needs," said Ricardo Andriamialisoa, Director of Madagascar Endemics and Resorts.
The latter was the only Malagasy tourist operator to be moved to the fair of tourism in New York which ran from February 28 to March 5, 2014, along with 500 international exhibitors, for the promotion of the island, with the flora and fauna endemic to the country as flag-bearers.
"American tourists made lot of expenses in the purchase of handicrafts and other artisan products such as T-shirts specific of the countries they visit," said Ricardo Andriamialisoa militating for air between New York and Tananarive, estimated today between 1,900 and 3,500 dollars according to the period chosen, as reported by the Midi Madagasikara newspaper.
The wildlife documentary filmed in IMAX 3D entitled "Island of Lemurs", with the narrator of the documentary for the version U.S. which is none other than the famous American actor Morgan Freeman and which will be released in cinemas in April in the United States, should serve as a springboard to know the destination in the land of Uncle Sam.
Co-produced by Warner Bros. Pictures, the documentary follows the steps to the heart of Madagascar and its biodiversity of the primatologist Patricia Wright, expert world of lemurs.
As a reminder, the National Tourist Office of Madagascar (ONTM) aims to reach 400,000 tourist arrivals in 18 months in Madagascar with the involvement of the new president, Hery Rajaonarimampianina for the sector.

Antso Rajaona

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