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Madagascar vanilla wants improve its image in the global marketplace with quality standards




Madagascar vanilla wants improve its image in the global marketplace with quality standards
All players in the sector in Madagascar are activated to the problems of domestic regulation that paralyzes, according to them, the growth of their business in global markets.


All actors in the vanilla sector on Big Island thus want to see dust off "texts, laws and decrees, some of which date back to 60 years, which govern the vanilla industry", explains the site lexpressmada.com, Teddy Gervais Seramila, president of the national platform of the sector of Madagascar vanilla. The latter advocates the adoption of a single law to regulate the sector.


In the background of this major project, a draft standard will also soon be developed to improve the quality of Madagascar vanilla and improve its image, the image of global markets has deteriorated due to the presence, in the early year of a harmful fungus on the vanilla beans that made the product unfit for consumption.

Madagascar produces 60% of vanilla exported worldwide. Between 1,200 and 1,500 tons of cloves with sweet aromas and are collected every year. This year, professionals believe that this production will drop to less than 1,000 tons.

80,000 local farmers working in the intensive cultivation of orchids pollinated by hand. A cottage industry is in large plantations in the north of the Big Island, in the heart of the humid tropics.

Madagascan vanilla conditioned and dried is exported in large quantities when the price of a kilo of vanilla ranges from 15 to 30 euro.



Antso Rajaona


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