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Air Seychelles and the vanilla Islands sign a partnership agreement



Air Seychelles, airline company of the Republic of Seychelles, signed on January 13, 2014, an agreement with the association vanilla Islands. With this partnership, the will of both parties is to increase the number of visitors in the Indian Ocean, through the promotion of tourist products.


With this agreement of marketing strategy, signatories aim to establish a cooperative action program in order to attract visitors from Africa, Asia, Europe, and the Middle East to the ocean Indian. Marketing actions carried out by Air Seychelles and Vanilla Islands will be emphasized in this partnership where each of the entities will receive marketing materials on a reciprocal basis.
 
Cramer Ball, CEO of Air Seychelles and Viroleau Pascal, Director of Vanilla Islands signed the Memorandum of Understanding in the new commercial services company at the Seychelles International Airport. The event was attended by Alain Saint-Ange, Minister of Tourism and Culture and President of Seychelles and Vanilla Islands, Jean-Paul Adam, Minister of Foreign Affairs of Seychelles, Didier Robert, President of the Reunion region, as well as other dignitaries and senior officers of Air Seychelles.
 
Mr. Ball said that the Indian Ocean is an important strategic area for Air Seychelles. Indeed, flights from Mauritius and Johannesburg contribute significantly to the profits generated by the airline.
 
"We are delighted to sign this agreement with the association of Vanille Islands which carries an outstanding job generating an interest in the Indian Ocean area. Our partnership is beneficial in terms of business through the natural synergy between our regional ambitions and willingness of Vanilla islands of increasing connections to and between the islands of the Indian Ocean. We look forward to working with Vanilla islands, as well as other tourism partners in the region to generate growth the Indian Ocean area and the Seychelles, "said M.Ball.
 
"Concretely, we are already working closely with Air Austral on their return to the Seychelles market. The objective is to increase the traffic of flights of both companies through the optimisation of network synergies." Mr. Viroleau congratulated the company for its regional expansion projects as well as for his willingness to work with Air Austral.
 
"We are delighted to work with Air Seychelles, the first regional company four star, to develop new products that will attract travellers to the Indian Ocean area. Just trying to get Seychelles to Madagascar or the Comoros to get account how many transportation options are minimal in the Indian Ocean. Air Seychelles thus adds a new hard-hitting marketing dimension marketing of Indian Ocean, with an A319 that will complement offers it in the year, as well as the concurrent launch of regional services. "Added Mr. Viroleau.
 
The concept of the vanilla Islands, set in August 2010 under the aegis of the Indian Ocean Commission, aims to unite the islands of the Comoros, Mauritius, Madagascar, Reunion, Seychelles, Maldives and Mayotte, as a single tourism brand, where the arguments for the sale of each of the Islands are valued. Air Seychelles currently operates three rotations to Mauritius and other three to Johannesburg every week, seven rotations a week to Abu Dhabi, and three rotations of Johannesburg to Abu Dhabi.
 
Source: actu.reunion.fr
 



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